Press Release 6/30/15 – Caballo Blanco “Run Free” Documentary is Off and Running


Seattle, WA – “Run Free – The True Story of Caballo Blanco” is off to a strong start winning awards at film festivals while making its way into movie theaters and online distribution. The film about ultra runner Micah True was released earlier this year by Noren Films of Seattle, Washington. The World Premiere took place in March at the Ultra Marathon Caballo Blanco in Urique, Mexico. The US Premiere occurred in April before the Boston Marathon and was Presented by Saucony. A ten-city screening tour in May included several sold-out showings in cities across the southwestern USA. Viewers who would like to see the movie have several options available to them.

The film is currently touring the festival circuit where it has garnered several prizes including the Bud Greenspan Documentary Film Award from the Track & Field Writers of America, an IndieFEST Award of Excellence and “Best Feature Documentary” at the Arizona International Film Festival. In addition it has been nominated for three awards at the Madrid International Film Festival including “Best Feature Documentary”, “Best Director of a Feature Documentary” and “Best Producer of a Feature Documentary “. Other film festivals where the movie is screening include the New Hope Film Festival in Pennsylvania and the Rhode Island International Film Festival.

“Micah’s simple dream was to honor the running traditions of the Raramuri families of Las Barrancas del Cobre. Our labor of love was to share his passion with the world. May his vision inspire us with his message of hope, peace, beauty, and love for one another that we may continue to run free.” – Maria Walton, Executive Producer

Fans who would like to see the film in their own city are encourage to host a screening event through, a web-platform that enables individuals, groups, and organizations to set up personalized screenings of Run Free in movie theaters across the country. These events can be used as fundraisers and can include audience discussions.

“This has been a very organic project from the beginning and giving people the ability to host their own community movie screenings is a really great opportunity to share the message of Caballo Blanco in an authentic and grass-roots way.” says film director Sterling Noren.

The film will be released online in September through where viewers will be able to purchase the film digitally for the first time, as either a 48-hour rental (download to rent) or a digital download (download to own).

Madrid International Film Festival

Madrid - 3 Laurels

Run Free is getting ready to go for a run at the 2015 Madrid International Film Festival in Madrid, Spain. Our film has been accepted in to the festival and will be screening Sunday July 5 at 1:15 pm in Screening Room 3.

In addition, we have been nominated for three awards including:

Best Director of a Feature Documentary – Sterling Noren

Best Feature Documentary – Maria Walton

Best Producer of a Documentary Film – Maria Walton

The prestigious awards night banquet and ceremony takes pale on July 11.

Best Documentary – Arizona International Film Festival


AZIFF Best Doc

After two weeks of screening more than 120 films, Run Free – The True Story of Caballo Blanco won the Best Documentary Award at the 24th annual Arizona International Film Festival. Director Sterling Noren and Executive Producer Maria Walton were at the awards ceremony in Tucson, AZ to accept the prestigious film award. We’re incredibly proud to accept this recognition for our film and grateful for the support and hospitality of the Arizona International Film festival.

IndieFEST Award of Excellence

(Seattle, WA, February 27, 2015) – The feature length documentary Run Free – The True Story of Caballo Blanco has won a prestigious Award of Excellence from the IndieFEST Film Awards. The award was given for Sterling Noren’s exciting documentary which chronicles the life story of Micah True who ran with the Tarahumara Indians of Mexico.

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Outdoor Ambassadors


The website Gear Junkie recently created a list of 110 outdoor ambassadors who have ‘made a difference’.

Micah True is #99 and the website has this to say about the White horse:

“Perhaps the first trail running bum, True was an unusual suspect to inspire the recent barefoot-running movement. But when True invited Christopher McDougall to Mexico’s Copper Canyon Ultra Marathon, he became a central figure in McDougall’s book, “Born To Run,” illuminating the minimal running techniques of the Tarahumara people. True passed away on a run in New Mexico’s Gila Desert in 2012, and now the Copper Canyon race has been renamed in True’s memory as Ultramarathon Caballo Blanco.”

Christopher McDougall is #28:

“When Christopher McDougall traveled to Mexico’s remote Copper Canyon region to study the Tarahumara, he hoped to answer a simple question: “why does my foot hurt?” When he published his findings in the instant classic “Born to Run,” he created a paradigm shift that caused runners around the world to rethink everything they thought they knew about the sport.”

Movie Update

After many months of hard work, we are pleased to announce that the film is complete and ready to be shared with our Kickstarter contributors.

If you contributed at least $50 to the Run Free Kickstarter campaign, PLEASE LOOK FOR AN E-MAIL NOTIFICATION in the next couple of days! For a limited time (until Jan 1, 2015), the movie is being made available to watch online at This is your only opportunity to see the film during this limited time period. After that, the film will unavailable to watch online until its official “Digital Launch” later in 2015.

WEBSITE THANKS – Kickstarter backers have been added to this website in the Partners>Backers section. If you notice that your name is missing or not spelled correctly please let us know so that we can fix that immediately.

T-SHIRTS/DVD – They are going to be manufactured starting the first week in January. Expect them to ship mid-January, which means that they should arrive by the end of the month depending on where in the world you are.

POSTER – We have a new logo for the movie, which is being turned into a special movie poster! Expect it to ship at the same time as the T-shirts and DVDs.

Thank you for your continued support. May you and your family have a wonderful holiday season, filled with happiness and peace.

Post Production Movie Update

Hola Norawas, Amigos, Friends, Mas Locos worldwide,

Through your generosity, we are on schedule with the production of Run Free!

We are currently working on movie t-shirts and posters. These will be sent out shortly as anticipated. We encourage our supporters, to share the message of Run Free, with your family and friends!

In 2012 we provided race footage of the Copper Canyon Ultra Marathon, featuring Micah True, and the Raramuri runners, to Sender Films of Boulder, Colorado, for their production of a Team CLIF bar video, featuring the legendary athlete, honored champion and friend of the Tarahumara families of La Sierra, Scott Jurek.

In a true, organic spirit of Korima (circle of sharing), Sender Films provided interviews and running footage of Scott Jurek. Thank you Sender Films!

Christopher McDougall, the author of Born to Run, has agreed to be interviewed for our movie. We are scheduling this interview to take place soon. Thank you ‘Mc Oso’ for your gift of sharing this inspiring story with the world. Your friendship to Caballo, and belief in our project, is priceless.

In the meantime, we are currently in the final editing stage of the movie. We have received valuable feedback on two previous “rough cut” viewings. We are now working on what we hope to be our final cut. Once final editing is done and the picture is locked, we will complete color correction, titles and graphics, and final audio post production at a video post-production facility, in California.

We are working with a contributor to create a movie premiere in November, and will post details about this special event as soon as they are available.

We can’t thank you enough for your generosity, and united, compassionate spirits. Through all of us, we create the Message of hope, to keep the dreams of Micah True, alive.

” I never envisioned our race growing this big. But, to see a peaceful celebration among all cultures organically continue, is a beautiful thing. When acting out of love , good things happen. I have faith that the circle continues.” Micah True, 3/12

Muchas Gracias, Sterling and Maria