SAUCONY ® ANNOUNCES PRESENTING SPONSORSHIP OF “RUN FREE: THE TRUE STORY OF CABALLO BLANCO”

Hear directly from Caballo himself in this award-winning film documentary that captures the legend’s compelling message of peace, the joy of running and spirit of sharing.

LEXINGTON, MA (April 8, 2015) – This month marks three years since the passing of American ultra-runner Micah True, nicknamed Caballo Blanco. Today, many still wonder about the man mythicized in the 2009 best-seller “Born to Run” by Christopher McDougall. Now, for the first time, the world can hear straight from the legend himself in the award-winning film documentary Run Free: The True Story of Caballo Blanco, presented by Saucony. Saucony, in partnership with Runner’s World, will host the U.S. premiere of Run Free with an invitation-only event to be held on Thursday, April 16 during the week of the Boston Marathon. A national, multi-city screening tour will immediately follow.

Run Free: The True Story of Caballo Blanco tells the story of Micah True, aka Caballo Blanco, who lived in the remote Copper Canyons of northern Mexico among the Tarahumara Indians, reputed to be the greatest natural runners in the world. True created a unique 50-mile footrace, now called the Ultramarathon Caballo Blanco, to help the Tarahumara preserve their legendary running culture. Filmed over the course of five years, the 90-minute documentary by filmmaker Sterling Noren and executive producer Maria Walton, tells the story of this amazing race through the eyes and voice of True.

Run Free has been named winner of the 2015 Bud Greenspan Memorial Film and Video Award presented by the Track and Field Writers of America. The film has also received an Award of Excellence from the IndieFEST Film Awards, an avant-garde, worldwide film competition.

“Micah was a true friend and inspiration to all of us here at Saucony,” said Richie Woodworth, president of Saucony. “We connected over similar, shared beliefs about the joy and love of running and how that can be a transformational and powerful engine for good. In an organic spirit of ‘Kórima” (Kórima means sharing in the Tarahumara language), Micah inspired and taught us that good things can happen when we act out of love and generosity. This film shares that message, helping to further sustain the people and culture that meant so much to him. We’re honored to be a part of this project and are committed to keeping Micah’s mission alive,” added Woodworth.

“In 2009 I set out to make a movie that was about the joy of traveling solo on a motorcycle,” said Sterling Noren, director of Run Free and founder and director of Noren Films. “I rode into the heart of North America’s largest wilderness−the Copper Canyons of northern Mexico. I met Micah by chance when I arrived in a small village at the bottom of one of the canyons. Micah invited me to not only film the race, but trusted me to document his life.”

“Micah’s genuine passion for honoring the sacred running traditions of the Tarahumara people was the essence of his being,” said Maria Walton, executive producer of Run Free and co-race director of the Ultramarathon Caballo Blanco. “We made this film to share Micah’s vision of hope for the Tarahumara culture and inspire people everywhere with his joy of running. Micah had an immense respect for his friends at Saucony and their generosity to help support his life’s mission truly honors that friendship.”

A percentage of the film’s profit will go to Norwas de Rarámuri (Friends of the Running People), the not-for-profit agency founded by True to preserve traditional Tarahumara culture. Norawas de Raramuri works to provide maize, non-GMO seed corn, and cash awards for the Tarahumara runners. In this way the organization offers Tarahumara families nutrition during drought and support for a tradition of small farms necessary to both physical and cultural survival.

Run Free Distribution
The Run Free film distribution strategy is aimed at delivering the documentary to the widest audience possible and includes:
· U.S. Debut: The U.S. debut of Run Free will take place in Boston, MA during the week of the Boston Marathon on April 16, 2015.
· U.S. Tour and Festivals: Run Free will launch a U.S. multi-city screening tour, including entry into major film festivals. The first screening of the film in a public movie theater will be at The Screening Room in Tucson, AZ during the Arizona International Film Festival on Saturday, April 11th at 4:00 pm. This will be followed by additional screenings of the film in the southwest and Midwest between April 21 and May 7.
· Digital Launch: The digital launch of Run Free will be on iTunes, Vimeo on Demand and Amazon Instant Video, among other channels, beginning September 1, 2015.

About Saucony: Saucony, a division of Wolverine Worldwide, is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including the “Geometry of Strong™, PWRGRID+™, ISOFIT™ and the Total Run System™ apparel line. At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run. For more information, go to www.saucony.com.

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Where Can I See the Movie?

Now that Run Free – The True Story of Caballo Blanco has been produced it is slowly making its way out into the world. The purpose of this article is to inform you where you can see the film and how you can be involved in sharing its message of hope.

Mexico Movie Premeire
On February 27, 2015, a Spanish subtitled version of the film premiered in Urique, Chihuahua, Mexico at the 2015 Ultra Marathon Caballo Blanco. Hundreds of Tarahumara runners were present, along with additional communities of Mexican and international runners from around the world.

USA Movie Premiere
USA movie premiere events will be taking place in Boston (USA Premiere) , Seattle and Boulder. More details will be posted as these dates and locations are finalized.

Film Festival Screenings
The film has been entered into several film festivals around the world. It will be entered into additional film festivals throughout the year. We will update our website and Facebook page with information about these opportunities to see the movie.

USA Movie Screening Tour
A USA movie screening tour is taking place in April/May including 10-15 cities in the Southwest and Midwest. For more information please visit our Screenings Page. Additional East coast and West coast screening tours are in the works for Fall 2015 and Winter 2016.

Community Screenings
We are implementing a plan for communities interested in screening the film to be able to do so through Tugg.com. We expect this platform to become available in Summer 2015.

Digital Launch
The digital launch will include DVD sales and online purchase of the film through vendors such as Vimeo, Amazon, iTunes, Hulu, etc. This will likely occur in late 2015 or early 2016.

Thank you for your support of this project and we are looking forward to seeing you in person at one of the screening events taking place throughout the year!

For more information about our distribution please visit our Distribution Page on our website.

IndieFEST Award of Excellence

(Seattle, WA, February 27, 2015) – The feature length documentary Run Free – The True Story of Caballo Blanco has won a prestigious Award of Excellence from the IndieFEST Film Awards. The award was given for Sterling Noren’s exciting documentary which chronicles the life story of Micah True who ran with the Tarahumara Indians of Mexico.

“We wanted to tell the story of Micah True in a way that was exciting and authentic, so that viewers could get a sense of what an amazing and inspiring person he was. His vision of running free in Mexico’s Copper Canyon lives on.”)

The IndieFEST Film Awards recognizes film, television, videography and new media professionals who demonstrate exceptional achievement in craft and creativity, and those who produce standout entertainment or contribute to profound social change. Entries are judged by highly qualified professionals in the film and television industry. Information about the IndieFEST and a list of recent winners can be found at www.theindiefest.com.

In winning an IndieFEST Film Award, Run Free joins the ranks of other high-profile winners of this internationally respected award including Liam Neeson as the narrator of Love Thy Nature, Julia Louis-Dreyfus and Tom Hall for Generosity of Eye and European heavyweight Roland Joffee for The Lovers starring Josh Hartnett. Rick Prickett, who chairs The IndieFEST Film Awards, had this to say about the latest winners, “The IndieFEST is not an easy award to win. Entries are received from around the world from powerhouse companies to remarkable new talent. The IndieFEST helps set the standard for craft and creativity. The judges were pleased with the exceptional high quality of entries. The goal of The IndieFEST Film Awards is to help winners achieve the recognition they deserve.”

Outdoor Ambassadors

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The website Gear Junkie recently created a list of 110 outdoor ambassadors who have ‘made a difference’.

Micah True is #99 and the website has this to say about the White horse:

“Perhaps the first trail running bum, True was an unusual suspect to inspire the recent barefoot-running movement. But when True invited Christopher McDougall to Mexico’s Copper Canyon Ultra Marathon, he became a central figure in McDougall’s book, “Born To Run,” illuminating the minimal running techniques of the Tarahumara people. True passed away on a run in New Mexico’s Gila Desert in 2012, and now the Copper Canyon race has been renamed in True’s memory as Ultramarathon Caballo Blanco.”

Christopher McDougall is #28:

“When Christopher McDougall traveled to Mexico’s remote Copper Canyon region to study the Tarahumara, he hoped to answer a simple question: “why does my foot hurt?” When he published his findings in the instant classic “Born to Run,” he created a paradigm shift that caused runners around the world to rethink everything they thought they knew about the sport.”

Movie Update

After many months of hard work, we are pleased to announce that the film is complete and ready to be shared with our Kickstarter contributors.

If you contributed at least $50 to the Run Free Kickstarter campaign, PLEASE LOOK FOR AN E-MAIL NOTIFICATION in the next couple of days! For a limited time (until Jan 1, 2015), the movie is being made available to watch online at Vimeo.com. This is your only opportunity to see the film during this limited time period. After that, the film will unavailable to watch online until its official “Digital Launch” later in 2015.

WEBSITE THANKS – Kickstarter backers have been added to this website in the Partners>Backers section. If you notice that your name is missing or not spelled correctly please let us know so that we can fix that immediately.

T-SHIRTS/DVD – They are going to be manufactured starting the first week in January. Expect them to ship mid-January, which means that they should arrive by the end of the month depending on where in the world you are.

POSTER – We have a new logo for the movie, which is being turned into a special movie poster! Expect it to ship at the same time as the T-shirts and DVDs.

Thank you for your continued support. May you and your family have a wonderful holiday season, filled with happiness and peace.

Post Production Movie Update

Hola Norawas, Amigos, Friends, Mas Locos worldwide,

Through your generosity, we are on schedule with the production of Run Free!

We are currently working on movie t-shirts and posters. These will be sent out shortly as anticipated. We encourage our supporters, to share the message of Run Free, with your family and friends! www.runfreemovie.com

In 2012 we provided race footage of the Copper Canyon Ultra Marathon, featuring Micah True, and the Raramuri runners, to Sender Films of Boulder, Colorado, for their production of a Team CLIF bar video, featuring the legendary athlete, honored champion and friend of the Tarahumara families of La Sierra, Scott Jurek.

In a true, organic spirit of Korima (circle of sharing), Sender Films provided interviews and running footage of Scott Jurek. Thank you Sender Films!

Christopher McDougall, the author of Born to Run, has agreed to be interviewed for our movie. We are scheduling this interview to take place soon. Thank you ‘Mc Oso’ for your gift of sharing this inspiring story with the world. Your friendship to Caballo, and belief in our project, is priceless.

In the meantime, we are currently in the final editing stage of the movie. We have received valuable feedback on two previous “rough cut” viewings. We are now working on what we hope to be our final cut. Once final editing is done and the picture is locked, we will complete color correction, titles and graphics, and final audio post production at a video post-production facility, in California.

We are working with a contributor to create a movie premiere in November, and will post details about this special event as soon as they are available.

We can’t thank you enough for your generosity, and united, compassionate spirits. Through all of us, we create the Message of hope, to keep the dreams of Micah True, alive.

” I never envisioned our race growing this big. But, to see a peaceful celebration among all cultures organically continue, is a beautiful thing. When acting out of love , good things happen. I have faith that the circle continues.” Micah True, 3/12

Muchas Gracias, Sterling and Maria