Outdoor Ambassadors


The website Gear Junkie recently created a list of 110 outdoor ambassadors who have ‘made a difference’.

Micah True is #99 and the website has this to say about the White horse:

“Perhaps the first trail running bum, True was an unusual suspect to inspire the recent barefoot-running movement. But when True invited Christopher McDougall to Mexico’s Copper Canyon Ultra Marathon, he became a central figure in McDougall’s book, “Born To Run,” illuminating the minimal running techniques of the Tarahumara people. True passed away on a run in New Mexico’s Gila Desert in 2012, and now the Copper Canyon race has been renamed in True’s memory as Ultramarathon Caballo Blanco.”

Christopher McDougall is #28:

“When Christopher McDougall traveled to Mexico’s remote Copper Canyon region to study the Tarahumara, he hoped to answer a simple question: “why does my foot hurt?” When he published his findings in the instant classic “Born to Run,” he created a paradigm shift that caused runners around the world to rethink everything they thought they knew about the sport.”

Movie Update

After many months of hard work, we are pleased to announce that the film is complete and ready to be shared with our Kickstarter contributors.

If you contributed at least $50 to the Run Free Kickstarter campaign, PLEASE LOOK FOR AN E-MAIL NOTIFICATION in the next couple of days! For a limited time (until Jan 1, 2015), the movie is being made available to watch online at Vimeo.com. This is your only opportunity to see the film during this limited time period. After that, the film will unavailable to watch online until its official “Digital Launch” later in 2015.

WEBSITE THANKS – Kickstarter backers have been added to this website in the Partners>Backers section. If you notice that your name is missing or not spelled correctly please let us know so that we can fix that immediately.

T-SHIRTS/DVD – They are going to be manufactured starting the first week in January. Expect them to ship mid-January, which means that they should arrive by the end of the month depending on where in the world you are.

POSTER – We have a new logo for the movie, which is being turned into a special movie poster! Expect it to ship at the same time as the T-shirts and DVDs.

Thank you for your continued support. May you and your family have a wonderful holiday season, filled with happiness and peace.

Post Production Movie Update

Hola Norawas, Amigos, Friends, Mas Locos worldwide,

Through your generosity, we are on schedule with the production of Run Free!

We are currently working on movie t-shirts and posters. These will be sent out shortly as anticipated. We encourage our supporters, to share the message of Run Free, with your family and friends! www.runfreemovie.com

In 2012 we provided race footage of the Copper Canyon Ultra Marathon, featuring Micah True, and the Raramuri runners, to Sender Films of Boulder, Colorado, for their production of a Team CLIF bar video, featuring the legendary athlete, honored champion and friend of the Tarahumara families of La Sierra, Scott Jurek.

In a true, organic spirit of Korima (circle of sharing), Sender Films provided interviews and running footage of Scott Jurek. Thank you Sender Films!

Christopher McDougall, the author of Born to Run, has agreed to be interviewed for our movie. We are scheduling this interview to take place soon. Thank you ‘Mc Oso’ for your gift of sharing this inspiring story with the world. Your friendship to Caballo, and belief in our project, is priceless.

In the meantime, we are currently in the final editing stage of the movie. We have received valuable feedback on two previous “rough cut” viewings. We are now working on what we hope to be our final cut. Once final editing is done and the picture is locked, we will complete color correction, titles and graphics, and final audio post production at a video post-production facility, in California.

We are working with a contributor to create a movie premiere in November, and will post details about this special event as soon as they are available.

We can’t thank you enough for your generosity, and united, compassionate spirits. Through all of us, we create the Message of hope, to keep the dreams of Micah True, alive.

” I never envisioned our race growing this big. But, to see a peaceful celebration among all cultures organically continue, is a beautiful thing. When acting out of love , good things happen. I have faith that the circle continues.” Micah True, 3/12

Muchas Gracias, Sterling and Maria

Kids Race

Part of Micah True’s legacy in Mexico is that he inspired the Raramuri,(also known as the Running People), to return to their origins of long distance running. By honoring their age old traditions of foot racing, and Rarajipare Ball Racing, he celebrated with the communities of La Sierra, the joy of running free. Indeed, a renaissance of running has taken place in the Copper Canyons and the annual children’s race, La Corrida de Los Caballitos, prepares the next generation of Raramuri runners for the Ultra Marathon. Each year, hundreds of children participate in the 4km race race. Everyone who runs, wins school supplies, racing shirts, race medals and other gifts from world wide donations. Continue reading