Sample Press Release



[Name] to Bring New Film Run Free – The True Story of Caballo Blanco to [City]

Join This Special One-Time Screening of the film that has won the following awards:

• Arizona International Film Festival – Best Documentary
• Track & Field Writers of America – Bud Greenspan Film Award
• Madrid International Film Festival nominee – Best Documentary, Best Documentary Director and Best Documentary Producer
• INDIE Fest – Award of Excellence

[City], [State] [Date] – [Name] will be hosting a one-time screening of Run Free – The True Story of Caballo Blanco at [Theater Name] on [Date] at [Time].

Run Free – The True Story of Caballo Blanco, a feature documentary directed by
Sterling Noren, chronicles the life of American ultra running legend Micah True
(Caballo Blanco, or the White Horse) and his quest to create an ultra marathon in
Mexico’s Copper Canyon to promote and preserve Tarahumara running
tradition. True was a main character in Christopher McDougall’s best-selling
book Born to Run – A Hidden Tribe, Super Athletes and the Greatest Race the
World Has Never Seen.

View the Trailer for the film at:

[Include short description of your event’s special features – Q&A, discussion, fundraiser, etc.]

The film is being screened through, a platform that helps individuals and organizations to host screenings in their local theaters. Tickets can be purchased at: [Event Link URL]

[Optional quote from Promoter]

“If you finish the race, you win. If you participate, you win. If you wake up in the
morning, and feel good, you win. If you live the good life, and eat the good
food, and have love for other people, you win.” – Micah True

About the Filmmakers

Sterling Noren – Director
Sterling is the Founder and Director of Noren Films, a digital film production company in Seattle, WA . Sterling’s background includes over 20 years of experience in the film and video industry as a cameraman, editor, producer, director and writer of award-winning programs for the corporate world, the travel industry and broadcast television. Sterling has traveled across five continents and 50 countries and his films are a celebration of the intersection between adventure, travel, culture, nature, art and history.

Maria Walton – Executive Producer & Co-Race Director UMCB
Maria Walton, of Gilbert, Arizona, is the Co-Director of the Ultra Marathon Caballo Blanco, and President/Chair of the U.S. Based Non Profit, Norawas de Raramuri (Friends of the Running People). Maria’s diverse background includes 30 years of experience in the Hospitality Industry, Business Operations Leadership, and ten years of fund-raising for cancer research. As a Mother, coach, runner and motivational speaker, Maria travels throughout the United States and Central America to continue supporting the vision of Micah True by honoring the running traditions of the Raramuri families through sustainability of agriculture, nutrition and education projects.

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