Twenty percent of profits from the movie are donated to Norawas de Rarámuri (Friends of the Running People) a U.S. based Non Profit that encourages the running traditions of Raramuri families of the Copper Canyons of Chihuahua, Mexico. Norawas de Rarámuri supports Rarámuri participation in local and international foot races created to celebrate and encourage continuation of Rarámuri running culture and the health of their communities.